Content Strategy Planner

What it does

Plan what content to create — pillars, topic clusters, content calendar, and priority topics.

When this skill is activated, Chalie follows these steps:

Use recall to surface any stored company profile or prior content strategy, then ask what the company does, who the ideal customer is, and the primary content goal (traffic, leads, brand awareness, or thought leadership).
Use recall to surface any stored customer research, then ask what questions customers ask before buying, what objections come up, and what language they use to describe their problems.
Use the search tool to research what competitors are publishing and identify content gaps in the market.
Use the search tool to validate keyword demand for the top candidate topics.
Use write_file to define 3–5 content pillars with rationale for each, including how each pillar connects to the product.
For each pillar, generate a subtopic cluster of 5–8 specific article or video ideas, tagging each as searchable (SEO-driven) or shareable (distribution-driven).
Use write_file to build a prioritized topic list with: topic title, pillar, content type, target keyword, buyer stage, and why this topic (customer research backing).
Summarise the strategy in the reply so it is remembered for future content and copywriting sessions.

v1 (curated)