Marketing Copy

What it does

Write conversion-focused marketing copy — landing pages, ad copy, product descriptions, or taglines.

Procedure

When this skill is activated, Chalie follows these steps:

1. Use recall to surface any existing brand voice, prior copy, or ICP notes on file before gathering requirements.
2. Ask what the copy is for (landing page hero, ad copy, product description, email subject lines, or taglines), who the target audience is, their primary pain point, and the single most important outcome the product delivers — then record via write_file.
3. Use search to study 3–5 competitors’ landing pages or ads for the same category — note the hooks, benefit statements, and CTAs they lead with.
4. Use write_file to identify the primary message hierarchy: headline claim → key benefit → social proof hook → CTA — based on the pain point and product outcome.
5. Use write_file to draft 3 headline variations using different persuasion frames: outcome (“Get X in Y time”), problem-relief (“Stop doing Z”), or authority (“The only tool that X”).
6. Write the full copy asset(s) via write_file — body copy, subheadings, bullet benefits, and CTA button text — with one complete version and one shorter punchy alternative.
7. Annotate each variant via write_file with the copywriting principle it applies (e.g. Cialdini social proof, Jobs-to-be-done framing, PAS structure).
8. Use write_file to save the final annotated copy so it can be iterated on across sessions.

Version

v1 (curated)