Social Media Strategy | Chalie Skills

What it does

Build or audit a social media strategy — platform selection, content pillars, posting cadence, and 90-day growth plan.

When this skill is activated, Chalie follows these steps:

Use recall to surface any stored platform or brand context, then ask which platforms the user is active on, current posting frequency, and what is working or not.
Use recall to surface any stored goals or success criteria, then ask the primary goal (brand awareness, lead generation, community building, or thought leadership) and what success looks like in 90 days.
Use recall to surface any existing brand voice, ICP, or audience information.
Use the search tool to research where the target audience is most active and what content performs in this niche.
Use write_file to recommend 1–2 platforms to focus on based on audience-platform fit, with rationale for each choice.
Use write_file to define 3–5 content pillars with a suggested mix: 40% educational, 20% behind-the-scenes, 15% social proof, 15% engagement, 10% promotional.
Use write_file to provide a weekly content calendar template with pillar, format, and posting time per day.
Deliver a 90-day growth plan with key milestones and metrics to track (engagement rate, follower growth, click-through), closing with the strategy summary so it is remembered.

v1 (curated)